'Rumors have been swirling for a while that Google is preparing an online calendaring and scheduling service. Many blogs and news outlets predicted it would hit last week, but several search related industry events that were thought to be launchpads came and went without a Google announcement. More buzz is hitting this week, so I'm keeping a close watch on the Google Blog. Already, I'm getting competitive response email pitches from vendors. I'm guessing the news might arrive Tuesday. As was the case with other pre-launch Google services, clues about the calendaring service are popping up on the Web.' Google likely recognises the great publicity it receives from these rumours. In any case, Google's motto, 'don't be evil' probably precludes it from suing those who spread the rumours, unlike some other technology companies.

Originally by Cathleen Moore at InfoWorld TechWatch, 2:38 PM

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