'Are names like "brick oven" pizza and "community bank" generic? In yet another decision calling into question a well-known trademark, the 9th US Circuit Court of Appeals recently held that there was a genuine issue as to whether "Yellow Cab" was generic, and therefore an unprotectable mark. The case, which was sent back to the trial court, is part of a trend in which companies make large marketing investments, only to run into trademark trouble.'

Originally by Law.com - Tech Law Practice Center, 8:36 PM

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