Published on Jaani.net (http://www.jaani.net)
Law Firm Blogging and Practice Development
Created 13.12.2005 - 15:38

'Sheppard, Mullin, Richter & Hampton used to reach more than 7 000 current and prospective clients by e-mail newsletter. But with new spamming laws and better anti-spam software, the firm was "running the risk of being blacklisted," says Vickie Spang, Sheppard Mullin's chief marketing officer. The solution? Blogging. And not just one blog -- six of Sheppard Mullin's practice areas have blogs. To encourage new content, the firm lets associates count blogging time toward billable hours.'

Originally by Law.com Legal Technology, 2:38 PM

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Cite as: Jaani Riordan, ‘Law Firm Blogging and Practice Development’ (2005) Jaani.net Internet Law and Technology <http://www.jaani.net/view/2005/12/13/law_firm_blogging_and_practice_development>.
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